Why are we launching PartoftheGame.tv 2.0? Well, if you are Carlsberg and your goal is to create a brand channel that delivers the ultimate online football experience to fans of football around the globe, then you have to make sure that your brand channel is doing just that. And to get this insight you need an In2media webperformance treatment, which is based on thorough multiple-level tracking, profound user-research and uncompromising user-feedback.

We gathered the data of this treatment, analyzed it, then defined the actions to be implemented on PartoftheGame.tv. In short: We killed darlings to make way for a new, improved football fan brand channel. And since Content is King, we saw a perfect opportunity to bring the supreme content producers into the limelight. Yes, the editors of PartoftheGame.tv now have their own blog, where you can comment on all their productions and writings. But keep in mind, these guys - and girls - are walking, talking football encyclopaedias.

As for PartoftheGame.tv 2.0 you will experience a brand channel that delivers the ultimate collection of football highlights - from past to present. And you can still upload all your own favourite moments in football.
So, get in there and be part of the game - now!